The recipient doesn’t have to worry about losing the gift card or overloading their wallet because it stays safe in their email inbox.There’s no shipping required they can send the gift card to a loved one instantly (which is ideal for those looking to buy an experiential gift for someone in another part of the world).It’s incredibly convenient for shoppers they don’t have to visit the store to buy it, allowing them to avoid crowds and busy parking lots.If you’re already setting out gift cards at the front desk, why wouldn’t you also add gift certificates to your website? After all, that’s your digital storefront, so you should treat it with the same love and attention.Īnd get this, digital gift cards are just as popular, if not more, than physical gift cards.
Holiday gift certificates how to#
(FYI, you can use these gift certificate marketing strategies all year round - for birthdays, milestones, celebrations, or any odd holidays, like Travel Deal Tuesday) How to promote gift certificates this season 1. There are several creative holiday marketing ideas you can employ to make extra revenue and find new guests this season. You don’t need to launch an extravagant campaign or invest hundreds of dollars in advertising. Visibility is what you need to promote gift certificates however, it shouldn’t be your end-all, be-all gift card marketing strategy.Īnd here’s the thing. So, you plop them on the front desk and expect the cards to sell themselves.ĭon’t get me wrong, that’s not a bad idea at all. Whether you ordered plastic gift cards in bulk or printed off a bunch of Canva-designed gift certificates, you might not be too keen on spending more time and money if your efforts won’t entice many gift-givers anyway. But you have no idea how to get the word out about them. You’ve caught the holiday spirit and are ready to sell festive-themed gift cards, knowing full well that it can light up your cash flow for the off-season.
0 kommentar(er)
